Connecting CatchApp Bookings to Google Ads helps you understand when ad traffic turns into booked appointments.
Recommended approach
- Make sure your booking page is used as the conversion destination or is linked from your landing page.
- Create a Google Ads conversion action for completed bookings.
- Add the conversion tracking tag or connect through Google Tag Manager where available.
- Make a test booking from a tagged landing page.
- Check Google Ads conversion diagnostics after data has had time to process.
What to track
- Booking completed.
- Event type booked.
- Lead source or campaign where available.
- Value if different appointment types have different commercial value.
Exact setup depends on whether your live booking page supports direct Google tag placement, Google Tag Manager, or an automation layer such as Zapier.